The buzz in town is that using animation wisely in your website can boost your business.

Animation in your website can help you:

• Extend your brand
• Holding the attention of your visitors
• Boost your credibility
• Look contemporary and youthful

Extending the BRAND

360 WEB DESIGNS is a development company. We design and build great websites. In this logo animation, we chose to show this with a graphic of a gear spinning until it produces the company name.

Holding Attention

Moving elements on your website attract the eye. Too much movement can be distracting and frustrating for the user. Be design wise and think about the end user. Youth are more likely to enjoy lots of movement in their online experience. Seniors, not so much.

Many logos have an icon. If the icon is an important element of the design, an animation that enlarges the icon can be a way to show it off. This animation brings the icon of the digital palette into full view. All of the animations are looping for this discussion, but you can limit the times that the animation loops, depending on your brand, the target market, the message…etc.

Boosting Credibility

Adaptability is the message here. This construction company wants to brand themselves as having the ability to adapt, grow, and build. Compant credibility can be enhanced by the strong logo design, current and responsive site, intuitive navigation, and well placed animation and video.

Look and Feel

Custom Care Compounding company wanted a logo that is easy to read (for the senior customers), yet attractive to the younger generation (who they are hoping to educate). The animation does something that the flat logo couldn’t do without complicating the design. It shows how the three C’s in the name come together, and cradle the pestle and mortar. The owners and the pharmacists at this company are a “caring” group, and want clients to immediately get this feeling when they enter the website.

For more information on this subject, see my previous blog, Video and Animations on Websites.

360 WEB DESIGNS is now offering a variety of animation packages to show off your logo, infographics, technical illustrations, and commercials. Give us a call or send a note to go over the details.