This blog begins a series of YouTube search optimization tips.

Tip #1: Title

When we conduct a search for a video, one of the first things that draws us to that decision to watch it’s title. The title needs to draw us into the video and provide a compelling and clear path to sparking an interest. Secondly, to help increase the optimization of the video it is important that the title closely matches its subject matter, hence the keyword that is being searched.

Next it is important to include an optimized description which helps the video show up in the suggested video sidebar, so make sure your description also uses those valuable key search words that match with the content of the video.