Creating a new brand is not easy. Researching design elements from the past can help you create something new and exciting. Don’t just go for the latest trend. Make your new logo timeless by using elements from classic to contemporary. Taking a look at the history of logos and updating your brand should go hand in hand.

1950’s and 1960’s

The 50’s and 60’s style has become so iconic that new retro logos are used today. Replicating that era can create a sense of comfort and youth.

1970’s and 1980’s

Who doesn’t like a little disco? Doritos and Burger King bring in the playful fonts. With the advent of the home computer, designers started creating new and fun fonts. Now logos could be designed and prepared for print digitally.

1990’s

By the 90’s, everything was computerized. TV shows like Friends and The Simpsons became a brand. Marketing cross platform could transcend a product to a status not seen before.

Iconic Company Timelines

Let’s take a look at some iconic company logos through the ages. Notice the simplification of the font as Pepsi gets bolder. They dropped the “Cola” when the world didn’t need that to know what Pepsi was selling.

IBM made drastic name changes throughout the years until they came to the logo we now have embedded in our collective brain.

Can’t you just see the cars? From Model T to the Ford Flex, Ford has been an American pie kind of logo.

History of Logo Design

These articles give some great history about logo design.

http://www.boredpanda.com/21-logo-evolutions-pepsi-cola-apple-nike-nokia/

A Short History of Logo Design