Tips and Tricks for Effective Marketing on Facebook, & Instagram

The Meta Business Suite is perfect for business owners and digital marketers looking to grow their online presence and reach in a streamlined way. An effective way to capture your customer’s attention, increase brand/business awareness, and get more messages and leads is through using this platform to create and publish photo ads, video ads, and story ads using Meta Ads Manager.

In this blog post, you’ll learn about 

• The Meta Business Suite in 2023 and why you may want to use Meta Ads to achieve your business goals  
• Photo Ads: What they are and best practices.
• Video Ads: What they are, why they are necessary in today’s digital marketplace, best practices, and how to create a video ad in Ads Manager using existing images. 

Meta Business Suite

The Meta Business Suite is a free social media marketing tool for managing all things related to your business’s online presence on Facebook and Instagram. From this centralized location, you can:

• Set up and manage business pages for both Facebook and Instagram. Review notifications from both platforms.
• Create new Feed posts and Stories for Facebook and Instagram.
• Schedule them for future publication.
• Read and respond to messages and comments from your audience across from a single unified inbox.
• Create, save, and use automated responses for your customer’s frequently asked questions.
• Create, publish, and keep track of multiple ad campaigns across platforms.
• Get insights from your ad campaign’s analytics.

Ad Formats: Photo Ads & Video Ads

360 Web Designs Services

About Photo Ads 

Photo ads are ads that business owners can use to show off their product, service, or brand message. These ads are supported by single images that pop and communicate your business’s identity.

Photo Ads are helpful if you want to:

• Increase interest in your brand or services.
• Raise awareness of your business.
• Deliver a simple message. 

They are precious if you want to create an ad in just a few minutes. Below are a few best practices to consider when creating your first photo ad:  

Best Practices

1. Follow the suggested aspect ratios for each placement.
2. Go for high-resolution images.
3. Include your logo or company name. 
4. Include images that display real people using your product or service.
5. Focus on your message. What is the objective of your ad?
6. Mind your photo’s colors, palettes, and filters. What do these colors communicate?
7. Always preview your ad before you hit the publish button.

Source: WordStream

Video Ads

Video ads are storytelling powerhouses and are only becoming more popular as 2023 nears its end. Most marketers today will suggest implementing video to help you execute your marketing objectives. 

Source: Meta

Video allows businesses to craft a narrative, evoke emotion, and build a deeper connection with their audience. Videos are known to have higher engagement rates than traditional banner ads or even image ads. Movement and sound capture attention more effectively, leading to better ad recall.

Best Practices

1. Keep it Short and Sweet: Aim for 15 to 30-second long videos. You’re on the right track if you can capture attention in the first few seconds. 
2. Design for Sound-Off: Not everyone watches videos with sound, especially when in public spaces. Use closed captions, precise visuals, and engaging graphics to get your message across even if the user has their sound turned off. 
3. Optimize for Vertical Viewing: Most mobile users watch videos without turning their devices. Designing for vertical video ensures they get the best viewing experience without rotating their phones. 
4. Add a face to your business: Including people, such as yourself, a team member, or even your customers, in your videos helps people relate to your business. It enables you to communicate authenticity in your message and grows customer trust more efficiently. 
5. Include a Clear Action: What do you want viewers to do after watching the ad? Whether it’s visiting your website, making a purchase, or signing up for a newsletter, make sure your CTA is visible and compelling. 
6. Test and iterate: Use analytics data to refine your approach. 

An easy way to start creating video ads for your business is by mashing up existing photos you have of your products, services, or company behind the scenes:

How To Create Video Ads in Ads Manager Using Existing Images:

1. Open Ads Manager.
2. Click +Create.
3. Under Ad Setup, click Single image or video as the Ad Format.
4. Select Create Video under Ad Creative.
5. Select up to 15 images to use in your video.
6. Choose between a Flexible, Square, or Vertical template. Each template is automatically designed to be mobile-friendly. 
7. Preview your video and select Create Video.
8. Hit Publish!

360 Web Designs helps businesses improve their online identity by providing quality, memorable, and effective web design services, company identity services, and digital marketing services. Call us today!