Bull Bite Grips is born out of a need. The owner is an electrical lineman who found himself in need of a tool that he could not find. He contracted with a manufacturer to build the grip then was smart enough to realize the next step was marketing to other linemen. AFD created the ‘Bo’ character and that was the start of a fun, creative, but functional brand campaign. For the web developement 360 Web Design delivered. See how the characters come alive in the Bull Bite Grips website.