What is a Keyword or Keyphrase?    

Utilizing your key phrases is essential and part of how you take ownership of your brand. This will be a how-to for Keywords on WordPress SEO!  Keywords help your business become part of an identifiable niche or product group. What is a keyword (also known as Key phrase)? Keywords are a searchable term that you want a post or page to rank for per the Yoast article.  With choosing the right key phrases its easier for search engines to know what your page is about which makes it easier for others to find you.

How to pick Keywords?

When you have a clear idea of with service and product you offer choosing the right words will be easier. You can even use the name of your company along with the name of the product or service you offer. If you are a start-up having your name to be recognized will take some time. This also means you must work hard on your marketing strategy. The idea is to use your company name what the product or service you offer. The internet and all markets are very saturated with tons of business and products. They all compete to be the best in product and in internet searches.

For instance, we all know the brand Samsung and when I look up the phone “S 10 e” I will be directed to their website which will be in the highest ranks.  Not only will I see their website, but there will also be YouTube videos underneath that rank high for that product.

Using common key phrases can help bring your website’s traffic up but it may not be the best strategy for long term results.  Your key phrases should be a balance of your identity and what you offer. Each page and subpage that your website has will need one to three key phrases that are descriptive. Take notice that words like the, a, to, if, who, and others won’t be bolded like the rest of the key phrases.  Also, keywords change all the time since it depends on what consumers are looking for.

What is my keyword reaching tools?

So, ask yourself, what is the lifestyle that my customers live in? How do they speak and what’s their language? This kind of information can be found by doing your research.  To get started on your research you can google keywords that you think may work, go through social media, and talk with friends.  There are many ways to gain insight and find what works best for you. One way to start your keyword search finding what’s trending is by using the free Google Trends search engine. Yoast SEO is also another great tool that can connect with your WordPress website. Yoast either free or you can pay depending on what plan you are looking for. Google keyword planner is another tool that will be helpful when looking to advertise with certain keywords.

Keywords are important to take the time to research. It’s what will help bring traffic to your page and connect with consumers.  There are many more tools out there other than the ones I listed. Get started on your keyword journey and the more you learn the more you improve. Keep asking your self questions like How should a professional website look like? and begin to look at other websites as examples but as you do so take notes on the words you use. Maybe others are using those same words too!  Ask yourself What makes an effective website? What keywords will all my pages need? The more you do it the more connections you will make. Happy Keyword searching!