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This advertising illustration movie poster, completed for a hardware distribution company, is a prime example of a large-scale marketing campaign designed to make a bold impact. Annette Frei Design created a visually dynamic poster that welcomes the new Southern California facility staff into the company by showing features of the flagship location and the journey to the new location. The cinematic style of the illustration draws attention, evoking both nostalgia and excitement about the ‘backstage’ theme, making the campaign memorable to the manufacturer client audience. Used in everything from print to digital marketing, the poster effectively communicates the company’s Grand Opening message and reinforces its commitment to expand, showing the power of creative advertising in driving brand awareness and the company’s culture.
This marketing campaign was featured in the major industry magazines and publications. All employees and manufacturers were invited to participate and attend the Grand Opening, while major partners were featured on the posters, merchandise, and signage. This boosted the internal culture as well as connecting the manufacturers in a way that showed AHS’s commitment to a holistic approach to the brand.
Art Contribution to Project
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