Just go take a look at your competitors sites. You are going to find one of two things. You may find that they are outdated or working improperly. Or you may find that some look very professional and are responsive to all devices. Either way, it helps you evaluate your own web presence with a new eye. On the one side, you see what a turn off an outdated site is. Good for your business. On the other side, it is apparent that a quality site creates a buzz, and gives a business credibility. A professional site that looks great on all devices will create new sales opportunities. Wouldn’t it be great if your site was the best on the block within your demographics?

Create new buzz

For your employees, a new or revamped website can mean company pride. If  they know that their employer is willing to fork out the money to upgrade and modernize their website, it indicates they are bringing a new life to the company, translating into more business and job stability.

Level up in quality

Statistics show that a current professional website enhances how users view a company. A site that looks great, is mobile friendly, and uses social media is viewed as representing a quality company.

First impression

94% of people will reject a website due to bad or old design. They just don’t trust it. Create a new website that triggers a positive response with intuitive navigation, and strong graphics that send a clear message about your brand and services. This will help give your company credibility.

Get the ball rolling

Get Inbound traffic marketing working for you. Call to Action forms help give the user a “next step”. The new sales model is highly enhanced by finding ways to have the customer come to us. This is where social media can really help.

Rank up in Google

• Since April of 2015, Google has been giving ranking preference to responsive websites.
• SEO – Many of the outdated sites do not utilize our current ability to create and update meta descriptions and key words easily and often. With a professionally designed WordPress website and Yoast, we can now give small business owners a way to add content and update descriptions on their own to help make them more visible on searches.

Mobile Visibility

• 53.64% of internet traffic is mobile. This means that more than half of all internet searching, browsing, and business is done on smart phones as apposed to desktop. If a company’s site is not responsive, there is a huge amount of potential cash flow lost before it has begun. This number is forecast to explode to 79% by the end of 2018.
• 50% of all eCommerce revenue came from mobile devises in 2017.
• 50% of users say they won’t purchase from a poorly designed mobile site. Any site that is not responsive is considered poorly designed. Most pre-2013 sites are not responsive.

(Source – Swear)

Moving into current technology

Since the statistics for mobile are so clear, any business that updates their web presence will have a definite leg up on competitors. I am always impressed with business owners that purchase and use the latest equipment in the industry. They take their customers’ needs seriously. They are viewed as forward thinking. They usually get my business.

2015 Usability Report (Source – KoMarketing)

360 WEB DESIGNS has been creating professional websites since 2004. We have a team of creatives and computer nerds to bring brands to life. Contact us for a free website consult.