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Because 2016 was such a tumultuous year, with a crazy election, wild weather, and a rollercoaster stock market, many in the design industry expect the trends to go towards a subdued palette for 2017. When times are rough, people seem to need calming colors and shapes in the design elements they see on TV, Internet, and other marketing materials. As noted in my Pantone 2017 Color of the Year post, the design team at Pantone have chosen green to replicate the calmness that comes from nature.
Companies like Netflix, and Instagram have remodeled their logos, listening to the simplicity trends of 2016.
Stripping a simple logo down to the very basics, once the company has created a following, creates a stronger bond with the customer base. It is like singers and actors who drop to a single name – Madonna, Biance, The Rock… Simplifying back to a single color, or even single line rendering of the logo has become popular.
Meteorologisk Institute’s logo set by Neue shows the basic elements in the graphic logos – “smooth curves of the earth and the sharp peaks of the saw wave”.
There is a growing trend to use hand drawn logo designs. This goes along with the need for getting back to natural simplicity. Haylei Smith, a designer in Louisiana combines the line art with the hand drawn look. It is a fresh and clean approach that is a breath of fresh air for 2017.
360 WEB DESIGNS has re-branded their site with new graphics by Annette Frei. The new service icons are a long shadow look that is a trending among logos and icons, according to hongkiat.com.
This long shadow style is seen in Skype’s new logo as well.
Skype by JustD.
Keep your eye on 360 WEB DESIGNS each week for more articles about web graphics. Don’t forget to “Share” on your social media sites!
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