Google’s Brilliance

One of the most brilliant, and costly logo branding endeavors is the Google Doodle logo. The Les Paul Google logo is particularly awesome.

Google Doodle Branding Brilliance

Google Doodles: A Lesson in the Power of Branding

Your Brilliance

Most companies can’t change their logo yearly, much less daily, but coming up with branding ideas that are outside the box can bring a lot of attention to your business. Since branding is not just your logo, but the emotional “feel” your company emotes, you can use all the senses to tell the customer who you (and your business) are. If you are a spa and want your customers to be relaxed, then to have a lavender aroma in your office may be a no-brainer. But taking it to the next level by creating calm, joyful content through images and words in all your marketing should be a priority. Using some yogi-like repetitive phrases and keywords that attract search engines will bring inbound customers who are looking for. That signature lavender smell could be on printed products like your business cards. Using natural products in your marketing material is another way to attract those nature loving clients.

And the colors you choose definitely project emotional response. Click Here for a cheat sheet from Spruce Rd on color emotions related to branding.

Reminders

Always look at what your competitors are doing. See what gets you fired up. Compile your favorite logos, websites, and print materials. And read the text in the sites that you like and see if it matches the rest of the branding. How does it make you feel? Read your own text. Does it say what you want to say? Hire a writer and a professional Graphic Artist to bring your brand from Doodle to Dynamic.

Inspiration

Webneel has compiled some marketing materials from different companies that may inspire: Branding Identity Design Inspiration

Come to 360 WEB DESIGNS for a new or updated brand. All your online marketing needs can be found here.