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In today’s competitive market, it is imperative that your website regularly has something new to offer. Although Google’s algorithms are constantly changing, the one thing we know is that fresh content is a website must for them.
A site that is updated at least two to three times a week is considered a frequently updated site. The most efficient way to do this is through a blog, photography, and videography. But the content must be new, relative, with quality information. Google has created principles for what it views as quality content:
Expertise – Content should contain relative expertise. This is especially important for medical, financial, or legal websites.
Authoritativeness – To be an authority, you need to have other people link back to your site. This can include affiliations, awards, and backlinks from reputable sources.
Trustworthiness – Proven trustworthiness is even more important than expertise and authoritativeness. Positive reviews on places like Facebook or Trip Advisor can help measure this.
Top-quality content will bring in loyal users. Keeping your content up to date and of value will build trust between you and the readers. There is something discouraging about going to the blog on a website and seeing that it was last updated in 2019. It gives the viewer a sense that business isn’t invested in themselves. New content shows the viewer that this company is current with the times and active in growing. You have to think of a website as a live entity. Where there is life, there is growth.
Most people don’t realize that photos are another form of content. Professional photos and videography are a must no matter what industry you work in. This is a direct link to establishing your brand. Professional photos give a lasting impression. But even they should be updated from time to time. It is tempting to cut corners and take the photos yourself. However, low-quality photos will communicate the same about your company. Also, too many stock photos run the risk of looking like other websites.
If website imagery is not prioritized, your brand is at great risk. Staging, lighting, and composition add depth to your website. Professional photos can also be used on your Facebook, Instagram, Twitter, Linked In, Pinterest, and Google My Business.
Video content has swept the nation over the past decade. People have short attention spans when it comes to digesting information. Videos keep us on a website longer and allow us to engage and absorb information faster. The beauty of videography is how simple it is to keep our website updated with fresh content. It is a great way to promote a new product or give a weekly fun fact.
According to, The Digital, here are some statistics on Internet Video Consumption:
There are many advantages to having a professional videographer. The difference is staggering. Adding new video content can be short, quick, and simple. Yet, it keeps viewers on your site longer, which is important to Google. The longer they are on your site the higher you are ranked.
Between written content, professional photography, and video content, there are several ways to keep your website updated regularly. This needs to be a priority for your company’s website and for the reputation of your brand. Below I have listed a highly recommended photographer and videographer. I hope this helps you on your journey to a more successful website.
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