Although SEO should always be a focal point, if you stuff keywords into your copy you’ll negatively impact the readability of your content, its conversion rate and how well it ranks in the SERPs. If you stuff keywords into your copy, readers will bounce off the page and search engines will slap you down. Also worth noting: just because people are searching for grammatically incorrect keywords doesn’t mean you should incorporate them verbatim into your copy.

Source: the content factory