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Phone: (925) 989-7737
OrgMetrics is a pioneering consulting firm that provides collaborative project partnering, program development, facilitated dispute resolution, and other collaboration techniques for the construction industry. Since 1986, they’ve aimed to elevate the art and science of collaboration to improve project team communication, normalize accountability, support leadership, and be able to better predict project outcomes.
AFD Branding created a confident and process-oriented logo that spoke to the organization’s facilitation process on many levels. The logo became the brand’s focal point, informing the website design of color, tone, and imagery.
We formalized our plan to build a new responsive website that combined the refreshing brand colors and symbolism with a modern, functional website through which construction owners and interested parties could go as a multi-faceted resource for learning the history, partnering model, and project successes that form the company.
Our primary goal for the content was to convey informative information in an approachable and friendly manner. We also aimed to establish OrgMetrics as a leading authority in construction collaboration, using eye-catching colors and high-quality imagery that better represents the brand today.
Contemporary & Responsive
Understanding the needs and desires of our diverse audience was crucial in enhancing this consulting leader’s website user experience. Our website design prioritized user-friendly navigation, credible imagery, clearly written content, project categorization, team information, and a direct path that guides newcomers to browse and sign up for the newsletter.
The OrgMetrics website is a digital billboard for professional consulting services and a well-kept resource hub for construction owners and teams. It’s a welcoming place that celebrates success stories, provides lessons learned and best practices in Structured Collaborative Partnering, and offers a glimpse into their established models.
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