Social media has changed advertising and the use of smart phones.

Social networking sites such as Facebook, Twitter, and Instagram have become powerful marketing tools to communicate with your customers and followers. However, choosing the right social media for your business may be a challenge. Here are some guidelines to decide which social media is best for your business so you can start promoting your brand!

Facebook is by far the most popular network because there are over 1.5 billion active users. You can create a business profile to target your audience by posting photos, status updates, or articles relevant to your company. You can also add your address so people can check in to your location which improves your business along with adding likes and comments.

Twitter has about 365 million active users and works by seeing what is trending and using relevant hashtags to help promote your tweets. Twitter is best to target younger audiences and allows you to post frequent updates. Retweeting accounts with a lot of followers helps gain popularity, creating polls allows you to interact with your followers, and most importantly, tweets with photos and media are more likely to be viewed or clicked.

Instagram is mainly for businesses that need visuals, or graphics since it is based solely on posting pictures for likes or comments. Instagram is the prime target for millennials, with over 500 million active users, and 60% of those users check the app every single day. This is the perfect platform to take pictures of your product and post using hashtags in the caption section. Since it is a mobile app, one restriction is that you can only post using a smart phone.

The most important tip with social media is you have to be able to post regularly. However, most businesses do not have the time to write content or post consistently. 360 Web Designs offers monthly Social Media packages so you can stay worry-free when it comes to social media. Our social media management services include: updating profiles with current logos and banners to create a professional look and feel, create original posts such as blogs, news, events, photos, products, and services, and engaging with your audience by liking and commenting on related pages and content, and monthly calls to keep you current on our plan and direction. Give us a call today to get started for your social media marketing needs.