You’ve just finished the last touches to your new post for your website. It’s an opinion piece for the latest gossip on a celebrity, or maybe a painting or photograph you’ve spent hours working on and editing to perfection. You click on ‘publish’ at the bottom of your screen on Twitter or Facebook and head to sleep. The next morning, you come back to see that maybe one or two people have seen your site. It might as well be invisible to the world. What gives?

Quick 101 on Google Analytics

Well, here is a quick 101 on Google analytics! Today, 360 Web Designs will share just how many ways you can use the power of statistics to gather you more attention for your business and reach potential customers on the world wide web.

Do we have Visitors? Who, where, when?

Without comments, shares, or likes, a webpage may seem untouched since the beginning of its creation. But that isn’t always true, so how can you tell? According to Tina Todorovic on Calderaforms, Google Analytics is a powerful application designed to help you, the website owner, find out who is showing up to your website and reading your posts as well as when the heaviest traffic starts surfacing. Here are some of the ways Google Analytics performs to help you create a better user experience for your visitors:

• User Demographics: What kind of age, gender, or interests is displayed by your visitors? By knowing your visitors, You can curate your site to help match your products to your customers.
• Most Clicked on your site: Google Amp also allows you to track which pages on your site hold the heaviest traffic. So you can be sure that if you create more of the same content, you will be more likely to receive the same followers again on your next post.
• Location, Location, Location: Where are your general audiences from? Are they your next door neighbors? Or from across the ocean? Not only does Google Analytics help you figure this out, but they also can help you know which devices your visitors are accessing your site from. This allows you to prioritize the user experience of different devices.

Keep all your tools organized. Google Analytics is here to help you out.

To sum it up…

Although many social networking sites already keep track of your analytics for you, Google Analytics also allows you to customize what kind of information you need to see to help build your customer base as each Website owner has their own needs. Google Analytics can help you save yourself the headache of managing through a cluster of data. You choose what’s important and what’s not worth seeing. If you wish to learn more about how you can optimize the power of your website, check out our other posts on website optimization!